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Why Linkedin and Microsoft Are a Match Made in Heaven

(Source: microsoft) In 2016, Microsoft purchased LinkedIn for over $26 billion. This was a strategic move - LinkedIn is the world's largest professional network, and for a long time professionals across all industries were using Office 365 and LinkedIn alongside one another. Integration made perfect sense. After Microsoft’s purchase received regulatory clearance, CEO Satya Nadella [...]

2018 Marketing Super Stacks – And where you should start when building one

Last week marked another exciting day in the martech world, with the long-awaited release of the Marketing Tech Stack Awards (AKA the “Stackies) at the MarTech Conference in San Jose. The Stackies is an awards programme run as part of the conference, which marketers can use as an opportunity to illustrate their marketing stack conceptually. [...]